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1. Which of the following are part of your fall this year?
Select all that apply.
Vacations or travel
Brunch or daytime social events
Date nights or evenings out
Weddings
Milestone celebrations (baby showers, bridal showers, engagement or retirement parties)
Family gatherings, birthday celebrations, or reunions
Fall weekend fun (i.e. apple orchards, pumpkin patches, wineries)
Back-to-school prep and/or orientations
Sports tailgating parties
Cheering on the sidelines at kids’ games
Mahjong or game nights
Other (please specify)
None of the above
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2. Which best describes your approach to shopping for fall?
Select one.
I already have most of what I need
I’m updating parts of my fall wardrobe
I’m shopping for new fall outfits
I’ll decide closer to each event
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3. Which best describes your fall travel plans this season, if any?
Select all that apply.
Coastal/beach destination
Lake vacation
Mountain getaway
Road trip
Girls' trip / friends' getaway
Family trip
International travel
Cruise
Staycation
I'm not planning fall travel
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3b. If you don’t mind sharing, we’d love to know where you’re heading this fall.
Optional.
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3c. When are you planning to travel this fall?
Select one.
September
October
November
Spread evenly across fall
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4. When will you begin browsing for Thanksgiving and holiday outfits?
Select one.
By the end of September
October
Early November (post-Halloween)
Late November
I prefer to shop in-store right before the occasion
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5. Lately, what has prompted you to start shopping for fall styles at Lilly Pulitzer?
Select one.
An upcoming trip or vacation
An upcoming event or occasion
Shopping for my work wardrobe
A Lilly email
A Lilly text message
Seeing new fall arrivals online
A promotion or offer
Social media
Gifts or shopping for others
Casually browsing and seeing what catches my eye
Walking past or visiting the store
Nothing has caught my eye
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6. When deciding what to purchase from Lilly Pulitzer this fall, what matters most to you?
Select up to 3.
Color
Print or pattern
Fit
Layering versatility
Fabric
Price
Style
Quality or construction
The look is recognizably Lilly
0
/3 selected
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6b. What makes a look recognizably Lilly to you?
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7. How happy are you with Lilly Pulitzer products this fall?
Select one.
Very Happy
Happy
Neutral
Not very happy
Not at all happy
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7a. Tell us more about your experience with Lilly Pulitzer products this fall. Which styles or prints did you love? What would you like to see more of next fall? Is there anything you wish we’d done differently?
Optional. 250 characters max.
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7b. Tell us more about your experience with Lilly Pulitzer products this fall. What would you like to see more of, and what could we improve? Which styles or prints did you like this fall or wish we’d done differently?
Optional. 250 characters max.
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8. Which types of prints are you most drawn to wearing this fall?
Select up to 3.
Tropical & Resort inspired motifs
Painterly / watercolor florals
Nature & garden motifs
Animal-inspired prints
Jungle prints
Geometric or graphic prints
Novelty / conversational prints
Small-scale / ditsy prints
Solids or tonals
Other (please specify)
0
/3 selected
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9. Are there any prints, colors, or themes you’d love to see from Lilly this fall that you’re not finding?
Optional.
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10. Where else, if anywhere, have you been shopping for apparel recently?
Select all that apply.
Mainly Lilly Pulitzer
J.Crew
J.McLaughlin
Anthropologie
Talbots
Ann Taylor
Tuckernuck
Tommy Bahama
Nordstrom
Marshalls / TJ Maxx / Nordstrom Rack
Vineyard Vines
Local boutiques
Online retailers – Amazon, Zappos, etc.
Shopping less in general right now
Other (please specify)
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11. Where do you prefer to shop for Lilly Pulitzer?
Select one.
Online at lillypulitzer.com
In a Lilly Pulitzer store
Both equally
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11b. Why do you prefer to shop in-store?
Optional. 250 characters max.
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12. How old are you?
Optional.
Under 30
30–39
40–49
50–59
60–69
70+
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13. What is the region of your primary residence?
Optional.
New England
Mid-Atlantic
Southeast
Midwest
Southwest
Mountain West
Pacific Northwest
California
Prefer not to say
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14. Do you have any other feedback?
Optional.
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