Help Us Design What You Want to Wear

We're so excited to hear from you!

This survey should only take 5-7 minutes.

1. Which of the following summer occasions or activities do you expect to attend or celebrate this year? Select all that apply.

2. Which best describes your summer travel plans this season, if any? Select all that apply.

2b. When are most of your summer trips happening? Select 1.

3. When does your summer social calendar feel most full? Select one.

4. When thinking about summer events overall, which best describes how you’re approaching outfits? Select one.

I already have most of what I need I’m updating parts of my summer wardrobe I’m shopping for new summer outfits I’ll decide closer to each event

4b. Which occasions are you most likely to buy a new outfit for this summer? Select all that apply.

Vacations or travel Weddings or showers Fourth of July celebrations Beach or pool days Outdoor parties or barbecues Date nights or evenings out General summer wardrobe refresh Other (please specify)

5. What most often prompts you to start shopping for summer styles at Lilly Pulitzer? Select one.

An upcoming trip or vacation An upcoming event or occasion Seeing new summer arrivals online An email or text message A promotion or offer Social media or outfit inspiration Gifts or shopping for others Casually browsing and seeing what catches my eye

6. Will you be shopping for anyone else this summer? Select all that apply.

Coordinating family outfits for summer events Men’s styles Children’s summer or vacation styles Gifts for others (hosts, friends, teachers, etc.) I won’t be shopping for anyone else

7. When shopping for summer styles at Lilly Pulitzer, which best describes you? Select one.

I prioritize finding the styles I love I balance style and price I'm willing to pay more when the quality feels worth it I wait for promotions or sales before purchasing I look for more affordable options

8. Which of the following influenced your summer shopping at Lilly Pulitzer? Select all that apply.

8b. If you didn’t find what you were looking for, what was missing or not working for you? Optional.

9. When deciding what to purchase from Lilly Pulitzer this summer, what matters most to you? Select up to 3.

Fit Lightweight or breathable fabric Comfort in heat or humidity Price Style / silhouette Color Print or pattern Quality or construction

0/3 selected

10. Thinking about higher‑priced summer pieces specifically, which qualities matter most? Select up to 3.

Natural or breathable fabrics (cotton, linen) Heat‑appropriate comfort Special details (embroidery, eyelet, trims) Versatility across multiple occasions Easy care / low maintenance Exclusive or unique print I don’t typically choose a more expensive item just for better fabric

0/3 selected

11. How do you primarily plan to wear your Lilly Pulitzer pieces this summer? Select all that apply.

On vacation Around the pool or beach To casual daytime events For dinners, gatherings, or evenings out To dressier summer occasions Running errands Working out Looks for in-office Other (please specify)

12. How happy are you with Lilly Pulitzer products this summer? Select one.

Not at all happy Not very happy Neutral Happy Very happy

12b. Tell us more about your experience with Lilly Pulitzer products this summer. What would you like to see more of, and what could we improve? Optional. 250 characters max.

12c. Are there any prints you loved or wished we'd done differently this summer? Optional. 250 characters max.

13. Where else, if anywhere, have you been shopping for apparel recently? Select all that apply.

13. How old are you? Optional.

14. What is the region of your primary residence? Optional.

15. Where do you prefer to shop for Lilly Pulitzer? Select one.

Online at lillypulitzer.com In a Lilly Pulitzer store Both equally Through the Lilly Pulitzer app

15b. What would make it easier or more enjoyable to shop online at lillypulitzer.com? Optional. 250 characters max.

15c. Is there anything about how we show, describe, or style our products online that you'd love to see more of, or where you need more detail to feel confident in your purchase? Optional. 250 characters max.